Mastercard charity campaign involving Messi & Neymar backfires on social media02/06/2018 22:21
Social media strongly hit out at Mastercard for their latest charity idea. The company promised to donate 10,000 meals to starving children for every goal scored by Messi and Neymar at the upcoming World Cup in Russia.
This campaign by Mastercard to feed hungry children backfired because of conditioning needing Messi and Neymar to score goals.
The company promised 10,000 meals for children in Latin America and the Carribean each time the stars score a goal.
A big corporation feeding children for the sake of public relations did not stand well with soccer fans.
The idea sparked outrage on social media due to obvious opportunism by a company worth billions.
Goals that changes lives: for each goal scored by Messi or Neymar Jr. Mastercard will donate the equivalent of 10,000 meals to @WFP to fight childhood hunger and malnutrition in Latin America and the Caribbean #TogetherWeAre10 #StartSomethingPriceless https://t.co/URfIp77ElN pic.twitter.com/Ckq61oJgld
— Noticias Mastercard (@MastercardLAC) May 31, 2018
Worst PR own goal ever. If you’ve got the money…. just buy the f***ing food. How sad that the fate of a starving child rests in the foot of a multi million pound player.
— Justin Lockwood (@Lockers75) June 1, 2018
How on earth did someone persuade MasterCard to perpetrate this tasteless stunt?
— Mike Bradley (@weabod) June 1, 2018
Sorry kids VAR overruled it, no food today.
— Joe Beck (@joseph83beck) June 1, 2018
So, MasterCard clearly have the money. But the hungry, malnourished children only get the food if Messi & Neymar have a good World Cup?!?!?
Just for context, one month ago, MasterCard reported a 38% increase in revenue…to $3.5bn. https://t.co/tBE9jWfYXG
— Jake Humphrey (@mrjakehumphrey) June 2, 2018
Some people didn’t believe it but… it’s real.
MasterCard to donate 10,000 meals for each goal scored by Messi or Neymar.
Hey guys. Just donate the f***ing meals. pic.twitter.com/2HdKqsespi
— Richard Chambers🎙 (@newschambers) June 1, 2018