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World Cup 2018

Mastercard charity campaign involving Messi & Neymar backfires on social media

Social media strongly hit out at Mastercard for their latest charity idea. The company promised to donate 10,000 meals to starving children for every goal scored by Messi and Neymar at the upcoming World Cup in Russia.

Mastercard charity campaign involving Messi & Neymar backfires on social media

This campaign by Mastercard to feed hungry children backfired because of conditioning needing Messi and Neymar to score goals.

The company promised 10,000 meals for children in Latin America and the Carribean each time the stars score a goal.

A big corporation feeding children for the sake of public relations did not stand well with soccer fans.

The idea sparked outrage on social media due to obvious opportunism by a company worth billions.